More than 13,000 visitors paid a visit to Elmia Subcontractor, northern Europe’s leading specialist trade fair for sub-suppliers and its customers when it was held on 8-11 November. Here, company management representatives, purchase managers, developers, designers and production engineers form new collaborations and make business worth billions of kronor. For the first time in history Svep Design Center was represented at the fair. Our presence was much requested since most of the 1,200 exhibitors are manufacturing companies. As a new exhibitor with product development competence, Svep participated as a guest at Subcontractor Direct, a news studio live reporting event. “Especially our expertise within Internet of Things was appreciated by people in the audience,” says Mikael Hegardt, sales manager at Svep Design Center. “Many companies have a need for developing connected devices and applications, but don’t always possess the resources needed themselves. We also met with a good number of companies actively looking for a savvy product development partner such as Svep,” he says.